An item review page linking to multiple sellers might get a ranking boost if all else were equivalent, Google’s Alan Kent verifies.
Google Developer Supporter Alan Kent says product reviews connecting to several sellers might get a ranking boost over reviews connecting to one. Kent confirmed this on Buy Twitter Verified in response to a concern about Google’s paperwork on how to write top quality item evaluations.
There’s a line in the document that checks out:
“Think about including links to multiple sellers to provide the reader the option to purchase from their merchant of choice.”
Does that imply a website is disadvantaged if it just links to one seller?
Kent states yes, connecting to only one merchant would put the website at a disadvantage.
A product evaluation page connecting to multiple sellers could get a ranking boost if all else were equal.
Yes. If there were two great websites with similarly terrific content, the one with evaluations linking to several providers might get a small increase. But more often is the content quality will be different and control.
— Alan Kent (@akent99) January 10, 2023
It can be an excellent idea to connect to numerous merchants when writing a product evaluation, as it provides readers with options and allows them to compare rates and accessibility.
Providing clients with multiple ways to buy an item reveals Google you’re attempting to be valuable.
Linking to just one seller could give the impression that the sole purpose of the item evaluation is creating affiliate earnings.
However, it’s still crucial to disclose any prospective biases or monetary rewards you may have for connecting to certain merchants, even when there’s more than one option.
Furthermore, it’s constantly good practice to examine and make sure you are abiding by any affiliate program terms or standards prior to you post your item evaluation.
That includes Google’s guidelines, which state you should utilize the rel=”sponsored” or rel=”nofollow” characteristics when publishing affiliate links.
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