Journalism to PR to Marketing to Sports

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In a world where PR and material marketing is important to SEO, the sports industry can produce some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to talk about the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Have a look at how sports can provide some important marketing insights and how marketing can gain from sports too.

We know how enthusiastic individuals are about a sport, whether football, soccer, or basketball. Individuals often have an irrational attachment to this activity, myself consisted of. We don’t utilize our minds when we process a sport. The fan base is not something logical. So when you have such an attachment to something. The emotional connection is so strong that, obviously, brand names will want to be included. Sports marketing is tagging along to the enormous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brand names align with athletes whose message and online persona line up with the worths that the brand wants to spread.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real individuals. So if you are an athlete who enjoys theater, go to the theater and get involved in local community activities. Attempt to determine the other passions that you have. All of that helps you build your persona. Make individuals find you more relatable and likable, which will equate into brand names wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other markets assisted her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is licensing a part of Sports Marketing?
[19:14]– The significance of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand name.
[33:28]– Sports Marketing suggestions that can be applied to marketing.

Resources mentioned:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer completing for an audience. We’re not only
taking on our direct competitors but for the attention of the audience. You’re contending for people’s times. So if you are trying to get one of your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify therefore various things. These days that is something that we need to consider when we examine our methods and our positioning. It’s not just about our direct rivals but about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s always great to check what your primary competitor is doing and your smaller sized competition. And it’s always great to have a “side job” to explore. But, obviously, you may be unable to do it on your business’s site. Still, the capability to have some side task and then turn it into an organization case and then pitch the ability to do it on your business’s site might also be handy.— Loren Baker, 47:23

The number one thing is understanding the audience. Who are you trying to reach, and after that recognize the best channels to reach that audience? With influencers and content creators online, when we think of PR, we don’t just think of traditional media. We think about anybody with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys building lasting relationships with individuals, using the game of football as her prime chance.

Her passion for sports and proficiency in journalism, public relations, and marketing assist her develop professional athletes and businesses side-by-side through vibrant company designs.

With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is all set to make significant modifications in this ballgame!

Connect with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker